Hope House - Bedrock Builders Campaign
Increasing Monthly Giving Through Storytelling
Hope House needed to increase recurring donations by helping potential donors to better understand the real-life impact of their contributions. I led the development of a video-driven campaign designed to connect donors directly to the stories behind the mission.
The campaign centered around a walkthrough of the residential program, featuring a teen mom sharing her daily experience. We paired that video with photo-forward posts to show other ways donors supported our moms, like our Reading to Dogs, Cooking Class, and Early Learning programs. I developed the video, supporting social content, and campaign visuals to create a cohesive donor-facing narrative across channels.
The campaign resulted in a measurable increase in monthly giving and strengthened donor engagement.