OMA - Annual Conferences
Brand & Experience Redesign
The Obesity Medicine Association hosts an annual conference that brings together clinicians and researchers to share advancements in treatment and care. As attendance of this event grew, the organization needed a more cohesive brand and digital experience to better support attendees and scale the event.
I led the redesign of the conference brand and supporting digital systems to improve clarity, consistency, and the overall attendee experience.
Creative Approach
The goal was to unify the conference experience across physical and digital touchpoints. I developed a scalable visual system that extended across event branding & environmental signage, digital assets & conference materials, and web & app-based experiences. This ensured attendees experienced a consistent and recognizable brand at every stage—from registration through on-site navigation.
The redesign contributed to conference attendance growth from approximately 800 to over 1,500 attendees. Our improved brand clarity and user experience helped support a larger, more engaged audience and a more cohesive event presence.