Obesity Medicine Association

Brand identity and strategy; print, digital, and web design; vendor management; project management

I led media production and brand strategy for the Obesity Medicine Association (OMA); managing teams, contractors, and vendors to deliver photo, video, audio, and digital content while overseeing organization-wide brand and technology usage. Below are the projects that show the depth and reach of my work for OMA.

Brand Guide

Organization Website

Brand Overhaul

When I started at OMA, the organization’s brand had not been updated or revised since it underwent a rebrand in 2014. The largest part of my job was helping to lead a comprehensive brand overhaul for the OMA in collaboration with organizational leadership and a third-party marketing team. This work included developing a new brand color palette, revising brand guidelines to create a defined brand voice and communication goals, and establishing standards for logo usage. I also created a new PowerPoint template and updated print, web, and digital assets to create consistent branding throughout the various products offered by the OMA. To support long-term adoption, I organized and distributed assets through Microsoft Teams & SharePoint and Adobe’s Asset Library, as well as developing original patient graphics & illustrations to reduce reliance on stock photography and create a better sense of branding on OMA products. Below are examples of the ongoing brand overhaul.